Hooked on Passion: The Story of Goture & SYG

Once upon a time in the picturesque coastal city of Weihai, a passionate angler named York had a dream. York loved the art of fishing and the sense of tranquility it brought him. He admired the connection between man and nature, and the challenge of outwitting the fish. York was no ordinary fisherman, though; he had a vision of creating a brand that could change the world of fishing forever. Thus, in 2013, Goture was born, with the tagline “catch your rates and your enjoyment.”

Goture was more than just a brand; it was a symbol of York’s love for fishing and his commitment to helping anglers of all levels find joy and success on the water. Over the years, Goture grew into a thriving company, renowned for its quality fishing rods, reels, lures, and other fishing-related tools. York’s dedication to customer satisfaction quickly made Goture a household name among fishing enthusiasts.

However, York knew that the world of fishing was vast and diverse, and he wanted to do more. He wanted to create a unique experience for each angler, offering products that catered to their specific needs and desires. In 2021, a new brand was born-SYG, with the tagline “Designed by Anglers, for Anglers.” SYG was focused on delivering customized products that truly understood the needs of its customers, making their fishing experience even more enjoyable and memorable.

Both Goture and SYG were supported by the expert craftsmen at Saiyage (Weihai) Outdoor Products Co., Ltd. which is their R&D and production center. At the heart of this bustling factory, more than 100 dedicated employees worked tirelessly to ensure every product met the highest standards of quality and performance. York was proud of his team, and together they forged a strong reputation in the fishing industry.

Today, York’s dream continues to expand, as Goture and SYG reach even greater heights. The company is dedicated to bringing innovative, high-quality products to anglers worldwide, while remaining true to its roots and core values. With every cast, every catch, and every moment spent on the water, the story of Goture and SYG is told by anglers everywhere.

Join us on this journey as we continue to celebrate the passion, camaraderie, and innovation that has made Goture and SYG the brands they are today. Together, we are not only reeling in fish but also reeling in the enjoyment that comes with every moment spent on the water. We invite you to be a part of our story, as we continue to shape the future of fishing, one catch at a time.